The actor, 38—who stars as Kaye Dutton on the popular Western drama series—shared a series of shots to Instagram on Wednesday, Oct. 26, giving his followers a glimpse into the new campaign filmed at the Diamond Cross Ranch in Jackson Hole, Wyoming. In the photos, Grimes is seen sporting a stylish cowboy hat and denim button-up shirt, while riding a horse in one of the still shots.  He also shared the full campaign video to his Instagram Story, where fans can see him in action while saddling up and riding a horse, as his voiceover comes in to say the title of the campaign, “Be your own legend.”  “Excited to announce my partnership with @stetsonusa, a brand that has been a part of my life from a young age and part of the fabric of Americana for a very long time,” Grimes wrote in the caption on Wednesday’s post. “I’m proud to be the new face of Stetson Fragrances. #BeYourOwnLegend #StetsonFragrances @stetsonfragrances.”  The men’s fragrance, Stetson Original, is described as the “the next generation of Stetson fragrance, powered by notes of leather, amber, sage, and woods,” per the company’s website.  Read more about the new campaign here.  More News:

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